How to Build Profitable White Label Partnerships: 6 Simple Steps

We have just witnessed dynamic growth in the white label web development industry in 2022 and are about to step in the first quarter of 2023.

From here on, the web development industry is most likely to be dominated by players who are ready to get in the front seat and take the driving wheel. In simple words, the web agencies that are looking to scale their business are the ones that will dominate a substantial part of web industry revenue.

Here is where your best bet is “White Label Web Development”!

So, here we have curated the best ways web agencies can forge strong white label web development partnerships in 2023. And how they can multiply their revenue and market share.

Here is what you get in this blog:

Perks of B2B Web Development Partnerships for Businesses

• Remote Talent is Highly Economical

You get competent offshore developers at almost half the cost of in-house resources. You might be paying an avg. Salary of  $102,284 per year to an in-house developer in the US. Meanwhile, you can hire front-end developers with comparable skills for as low as $20 to $30/hr in India.

• Risk-free Business Scaling

White label web development partnerships allow you project-based commitment and you do not have to signup for long-term payroll commitments (as in the case of in-house hiring). Moreover, you do not have to invest in infrastructure setup. Thus, you can explore risk-free business scaling.

• Leveraging Higher Productivity

While the average number of productive hours for an in-house developer (working 8 hours a day) is 2 hours 53 minutes, you can collaborate with a white label partner on an hourly or project basis to get higher productivity.

• No Retention or Resource Crunch Hazzle 

Associating with a trusted white label web development company relieves you of the much-tiring and costly employee retention processes. Instead, your white label partner upholds the accountability to retain your dedicated resources and take your projects to completion.

6 Ways to Build Strong White Label Web Development Partnerships

 1) Collaborate with Competent Partners in Your Preferred Geography

The White Label partnership model has evolved immensely over the years and web agencies, today, have extensive choices to opt for the right expertise and geography.

A majority of web agencies forge their white label partnerships in geographies like India, the Philippines, China, etc. Here India remains the most preferred location for building IT outsourcing partnerships owing to perks like lower development cost, competent skills, timezone flexibility, and English proficiency, etc.

Moreover, many India-based white label service providers have remote-ready teams that make the onboarding process seamless.

2) Put Service-level Agreements (SLAs) & Non-Disclosure Agreements (NDAs) in Place

It is almost 2023 and stabilized white label partnerships are the new standard. And therefore, most of the trusted white label web development companies will help you with forging detailed Service-level Agreements (SLAs).

Moreover, trusted service providers have stringent NDAs and privacy policies in place. That said, you must keep all the collaboration documentation filed to make the onboarding process seamless.

3) Keep Your ‘Partner Onboarding Playbook’ Handy

A smart productivity hack for web agencies is to shorten the onboarding time and foster a seamless project-transferring process. And one hack to trump it is by creating an all-encompassing white label onboarding playbook.

This playbook must enclose your onboarding checklist, branding & operations guidelines, partner-related questionnaire, legal documentation checklist, and training resources.

4) Build Collaborative Communication Channels

The collaboration channels you host across your white label partnerships have a substantial role to play in your project efficiency and success.

And so, you must have an established project collaboration tool library. This will assist you with:

• Smooth communication on task updates, shared code libraries, coding assistance, etc.
• Sharing project scope, to-do lists, and task allocation
• Breaking unproductive silos between in-house and offshore teams

Some tools that are popularly used by many white label service providers and web agencies include Basecamp, Proofhub, Trello, Asana, Jira, Skype, Microsoft Teams, etc.

5) Find Partners Having An Established Web Development Tool Library

Your choice of an established white label web development partner hinges on a variety of factors. However, one of the most important factors here is the tool library that you can leverage.

An experienced B2B outsourcing service provider is most likely to complement your projects with productive development tools.

A substantial resource library may include some of these:

• Sketch, Photoshop, and Adobe Illustrator for professional web design
• IDEs, version controls, repositories like GitHub, etc.
• Visual Studio Code or Vscode
• Popular front-end frameworks
• JavaScript Task Runners and Chrome DevTools

6) Establish Long-term Partnerships

2023 is most likely to build greater fortunes for businesses investing in long-term B2B partnerships than relying on gig-based freelancers.

While many US, UK, and Australia-based web agencies are already feeling the heat of resource crunch and high employee turnover in the fast-paced economy, hiring freelancers is just another drop of fuel to the fire.

And so, it is recommended to invest in long-term and collaborative white label partnerships. You can forge these long-term and highly productive partnerships through some practices like:

• Sharing the project vision along with the project scope
• Establishing transparent and prompt communication processes
• Encouraging pair programming and agile project methodologies
• Supporting a constructive feedback culture
• Keeping the project to & fro practices to a minimum