Optimize your website for maximum conversions.

Online shoppers have come to expect a certain standard thatthey have grown accustomed to on Amazon. If your store doesnot offer free shipping, customers are going to look elsewhere,period.

In today’s market, free shipping is an absolute must! Think youcan’t offer free shipping? Keep in mind that this is often apsychological game. Increase your product prices to covershipping cost if that’s what needs to be done.

While simply advertising and/or creating an organic presenceon channels such as Facebook and Instagram aren’t exactlyanything new, more and more eCommerce companies areturning to these channels to actually sell their products directlyto their followers.

This is an especially lucrative venture if the products you offerfall in line with the type of content that’s typically shared onInstagram.

Sometimes your customers want to spend more money — and they won’t spend any less than they anticipate. You don’t need us to tell you that you need to be taking full advantage of these opportunities.

On the other hand, sometimes your customers definitely will want to curb their spending and opt for the less-expensive version of a certain product.

Your product descriptions should be able to speak to your customers. They should answer the pain points of your shopper as well. I’m talking about textual formatting.

A great product description is not just witty and good content but also the way it’s been presented. 87% of shoppers rate product content is extremely or very important when deciding to buy. 50% have returned an item they bought online because it didn’t match the product description.

Speaking of hot-ticket items that are currently flying off your shelves, implementing tactics such as scarcity, urgency, and exclusivity can be great ways to get your potential customers to make a purchasing decision — and do it quickly.

With scarcity, you’re communicating to the consumer that there are finite number of a certain item left in stock & you arent exactly sure when the next shipment will come in :

Feature your best-selling and most profitable products in the above the fold area of your website. This applies to your home page and category and product pages.

As a result, most of your visitors will get their desired product or service once they will arrive on your site. If they find the desired product or service upon arrival, it will make them to stay on your site to take the action.

Your visitors want to see what your product looks like from different angles and what it looks like when it is being used.

As online shoppers can’t touch or see the products physically, having lots of images from different angles will help them to view the product more closely.

If you are selling brand-name items that a lot of other stores offer, unfortunately, you need to price your products at or below the average price in order to compete. Be sure to adjust your prices frequently to see what resonates.

Also, know that the quality of your marketing and imagery will heavily influence the price someone is willing to pay.

Fitness brands like Lululemon and Outdoor Voices have done this extremely well.

Perhaps the only better than a discount, in the eyes of the consumer, is the ability to customize the discount they’re about to receive.

On the other hand, it’s quite disappointing for a consumer when they receive a coupon or offer in their email, load up their virtual shopping cart…and then realize the offer doesn’t apply to their purchases.

A great way to engage with “digital window shoppers” .shoppers just browsing on your website is to add a “Wishlist”.

Filters are crucial in helping your customers navigate and drill down to the right products. Do research & find out what are the different questions your customer share about products &create filters on your category pages for them.

For example, if one of your customers’ main objections to purchasing products is price, you can create a price filter on the category page and eliminate their objection by filtering for products they can afford.

Sometimes a user is thinking of buying and can be further prompted to do so by an actionable button that says exactly what to do and that stands out from all the other surrounding text and images. The absence of these buttons is often the result of marketers overthinking things. As long as you’re not obnoxiously hitting people over the head with CTAs, I’d worry first about losing conversion by not making these buttons easy to access.

First and foremost, offer a guest checkout option. I know it’s great to get registered customers on your site, but with more and more people using smartphones to make purchases it sometimes just isn’t feasible to register.

Sometimes all they want is to buy some leggings. Over a third of the people who abandoned carts in 2016 did so because they didn’t want to create an account or had other issues with a complicated checkout process.

First and foremost, offer a guest checkout option. I know it’s great to get registered customers on your site, but with more and more people using smartphones to make purchases it sometimes just isn’t feasible to register.

Sometimes all they want is to buy some leggings. Over a third of the people who abandoned carts in 2016 did so because they didn’t want to create an account or had other issues with a complicated checkout process.

First and foremost, offer a guest checkout option. I know it’s great to get registered customers on your site, but with more and more people using smartphones to make purchases it sometimes just isn’t feasible to register.

Sometimes all they want is to buy some leggings. Over a third of the people who abandoned carts in 2016 did so because they didn’t want to create an account or had other issues with a complicated checkout process.

Establishing Credibility is critical in getting people to buy from your website. Shoppers just will not purchase something they don’t trust.

Establishing trust and credibility takes time, but here are some things you can do now to help accelerate that. Boost YourCustomer Reviews, Offer Free Refunds, Have an Easy to understand of Return Policy, Contact Information Visibility &Security Badges

“Send traffic to a dedicated landing page, NOT a product page,” says Brian Lenney. “It’s amazing to me how many campaigns still direct paid traffic to a product page or worse, the home page. Stop it. Just stop.”

First and foremost, offer a guest checkout option. I know it’s great to get registered customers on your site, but with more and more people using smartphones to make purchases it sometimes just isn’t feasible to register.

Sometimes all they want is to buy some leggings. Over a third of the people who abandoned carts in 2016 did so because they didn’t want to create an account or had other issues with a complicated checkout process.

Regarding delivery options, you essentially want to offer your customers a trade-off between cost and efficiency: If they’re willing to pay more for shipping, you want to be able to deliver their shipment as quickly as possible; if they’re willing to wait, you want to be able to offer cheap, or even free, shipping.

You do not want to lose out on sales because of a logistical issue regarding payment or delivery.

Sometimes all they want is to buy some leggings. Over a third of the people who abandoned carts in 2016 did so because they didn’t want to create an account or had other issues with a complicated checkout process.

First and foremost, offer a guest checkout option. I know it’s great to get registered customers on your site, but with more and more people using smartphones to make purchases it sometimes just isn’t feasible to register.

Finding ways to enhance your on-site trust and credibility should be the basis for many of your conversion rate optimization activities.

This is subtle, but a really big deal. You need to build a certain level of trust in a short amount of time for customers to be willing to enter their credit card information on your website. Split tests have shown that trust signals can significantly increase conversion — so don’t miss out.

You should start running various A/B tests once you have your website up and running to determine which version drives more conversions through your website.

You can run A/B testing with almost anything on your website like homepage layouts, call-to-action buttons, headlines, ad texts, form fields, form length, and so on.

If the results did not turn out what you had expected, you can always go back to what you had before.

For instance, adding a badge saying 30-day money-back guarantee will help you with sales, and don’t worry, if your products are good and you’re confident in them, almost no one will ever use this guarantee.”

”To improve your e-commerce conversions, it should be a no-brainer for your visitors to purchase from your site,” says Jonathan Aufray of Growth Hackers Agency. “Adding a guarantee for your products will substantially increase your sales.

You could even offer customers a coupon code or other type of incentive next time they purchase as a reward for providing a review. Ask the customer to voice any complaints to you so you have the opportunity to address any issues will help you receive more positive reviews.

Why do so many people buy from Amazon? Because of the reviews. Remember the last time you went to buy a product online. Did you search for reviews before buying?

There is more than just increasing conversions, though, as you want to make sure your value per customer or bottom line is increasing as well.

BigCommerce tracks your store’s conversion rates day over day, week over week, month over month, quarter over quarter, year over year & in any customizable way you want to see it. You can view this easily on your dashboard, or on the analytics dashboard.

Make sure you show the exact number to your visitors. By telling the exact number you can earn the visitor’s trust. For example, 91 Conversion Optimization Tips vs. Lots of Conversion Optimization Tips — which one do you think is better? Basecamp uses this technique perfectly.

This includes showing the number of successful users of your product. Imagine, your product is used by 10,000 people, and if you display this information, it will motivate new visitors to use your product. 10,000 people can’t be wrong! This is what they will think.

Remind customers who have left items in their shopping bag with automatic emails at set intervals

Automatically email customers who buy specific products and ask for a review or suggest other products they might like.

Get more product reviews by offering discounts for reviews. Limit the discount based on how many reviews are posted and by the rating given.

Send timed wishlist reminder emails and notify when a wished product goes on sale. Uses WooCommerce Wishlists or YITH Wishlists

Delight customers with a special birthday offer with the Automate emails

Generate dynamic personalized coupons for your customers that increase purchase rates