White Label Web Development Hacks for Agencies

Did you notice that 71% of enterprises outsource web development, including some of the most well-known Fortune 500 corporations such as Apple, Microsoft, and General Electric?

Furthermore, a majority of web agencies cut down on the development cost while increasing profits through white label web development.

However, drawing the right expertise from a white label web development company isn’t always seamless. And you are likely to witness challenges like delayed timelines and dull coordination if not managed prudently.

So, let’s understand the perks of white label web development are and how to make it more profitable:

Why Must Agencies Opt for White Label Web Development?

The following are the primary benefits of the white label web development services:

1) Cost-Efficiency

By offshoring web development, you can easily cut down on your in-house resource strength. As per a Glassdoor report, businesses pay in-house web creators $90,000 per year.

They can obtain the same knowledge and experience for nearly half the cost by employing offshore developers from India.

Here is the cost breakdown of hiring web developers across different regions:

2) Sell The Developments Under Your Own Name

You can provide specialized web services to your customers under your own trademark. Your development partner does not have any legal authority over your work, and they work as your project execution team.

3) Setup a Secondary Revenue Stream

White label web development helps you accept and deliver more projects within less time. You can expect higher profits without any major investment as you deliver more projects.

Moreover, you do not hire an in-house team and save on the overhead cost of infrastructure setup.

4) No Employee Retention Hassle

Companies in the US, UK, and Australia witnessed a high employee turnover. Moreover, hiring a new web developer in-house requires extensive research and time.

The PWC CEO Survey Report reflects that 79% of CEOs globally stated employee retention as a significant challenge.

Instead, you can do away with the employee retention hassle by outsourcing web development to a professional company. And your white label web development partner can help you scale up or down easily.

5) Strict NDA Norms

A professional web development company follows a strict Non-Disclosure Agreement that safeguards your business information. You can be assured about the safety of your data privacy, project idea, and business-critical information.  

6) Web Development Expertise

The choice of white label web development allows you to work with offshore developers. And you no longer have to stick to developers in your city.

Moreover, you can easily get competent web developers who are remote-ready and pre-vetted for their expertise.

7) Has A Sense Of Accountability

Unlike the white label web freelance developers, a professional white label web developer will always have a basic sense of accountability.

8) Increase Your Freedom

By investing in white label web development services, you could indeed focus on enrolling more clients and managing client relationships. Meanwhile, you can grow your profits directly through commissions.

How to Find the Right White Web Development Partner

Finding and hiring the correct web development partner is crucial in any business. So, ensure you are well-informed about the partner you will choose to work with. Some tips are given below:

1) Geographical Area

You must outsource web development to countries that have a well-defined infrastructure and recognized tech talent.

Choose a country with which you already have a successful business relationship. This indicates that your white label web development partner is likely to have cultural knowledge of your business environment. That’s a substantial advantage.

English is widely used in international business collaborations. Before employing offshore developers in a foreign country, verify the country’s English proficiency. You don’t want a linguistic barrier in your correspondence.

Considering these factors, India is the most preferred web development outsourcing destination.

• As per a Deloitte survey, 59% of businesses outsource development to India.
• Indian IT firms employ approximately 4 million IT experts, and the other 10 million work as freelancers.
• The average web development cost in India falls between $20 and $35 per hour.

2) Stability And Dependability Of The Company

Once you’ve decided on the outsourcing location, you should look into the prospective partnering options.

If you require ongoing development assistance, it is advised to partner with a white label web development services company rather than a personal freelancer.

A company’s stabilization and dependability are critical to ensuring that your venture does not suffer as a result of problems at your offshore partner’s end.

• Examine the consolidated financial report for three years in a row to determine the company’s growth trajectory.
• Examine net income as well as revenue growth.
• Investigate the debt/equity proportion to ensure the financial health of the company
• Learn how long the business has been in operation.
• Examine the company’s website thoroughly. Look for customer feedback.

3) Cost-Effectiveness

This is the most important factor in your judgment to hire offshore developers & designers. Estimations of how much cost-cutting you’ll be capable of achieving are crucial.

Choosing the company with the cheapest terms, on the other hand, might not even be cost-effective in the long term.

Cost efficiency must strike a balance between expenses and quality. And the quality of development services must not degrade to save money.

A recommended option is to hire web developers from India, this will help you with cost-cutting, and you can stay assured about the development expertise.

4) The Pool Of Human Resources And Talent

One of the primary reasons you’re hiring offshore developers in the first place is to gain access to international talent.

• You must investigate the actual human resources and skill sets that a company can provide.
• Check to see if the corporation to which you outsource web development has in-house people with the requisite abilities looking to work for you.
• If it is their policy to employ freelancers when they receive a project, you must look elsewhere. This is extremely important.

5) Gauging the Expertise of the White Label Partner

You must spend good effort in assessing the expertise of your prospective white label partner.

• Check their web development expertise using their case studies and portfolio
• Evaluate the competence of their remote-ready developers
• Check their web solutions for clean-coding practices, SEO-friendly implications, and performance.
• Also, gauge the security and robustness of their web solutions.

How to Gain More from a White Label Development Partner?

Team management is essential for a perfect outcome. The steps below will aid you in managing this.

1) From The Beginning, Share Your Belief

Your offshore development team remains your ally, and it must share the same belief as your in-house team.

The offshore team will be even more oriented and enthusiastic once they understand the overall orientation and their role within it.

Outline wide and long-term interests during the first few conversations. This is critical for a smooth onboarding process.

The manner you intend your onboarding process determines the success of your offshore teamwork early on. Of course, particular, day-to-day duties will always require discussion. However, drawing the larger picture is a good first step.

2) Clarify Expectations And Outcomes

• How will the offshore team’s achievement be managed and analyzed? 
• What steps must be taken to scale your team? 
• What steps should be taken if a coarse adjustment is needed? 

These are critical questions to shoot in any conversation with the prospective outsourcing partner.

In fact, according to a recent survey, the main motives for web development initiatives that missed timelines or went over budget were:

a) Inadequate user participation;

(b) Prerequisites and specifications that were insufficient; and

(c) Shifting needs and specifications.

You can prevent it by establishing baselines and KPIs ahead of time. This approach also allows you to evaluate a project’s progress and direction.

3) Manage Time Zone Distinction

One of the queries you’ve probably had is, “How do I manage an offshore team that works in a different country?”

This may appear to be daunting.

Nevertheless, with a few manageable tasks, it can be transformed into a possibility to be capitalized on.

To begin with, there will be overlapping working hours. You can use these for face-to-face interaction, such as videoconferencing or telephone conversations.

You can easily conquer the time difference by using shared schedules, particular criteria, and prioritized tasks.

Consider this: Once you’ve conveyed the feedback clearly, you can accelerate the work around the clock without a break.

4) Consider The Team As A Partner

You might view your offshore team as a separate entity.

However, seeing the offshore team as a crucial part of the business is a much-improved way of working.

Everyone works toward the same objective, and all become partners in success.

To put it more simply, you must consider your offshore team as an extension of your in-house team.

5) Provide Specific Feedback And Implementable Points

As the work progresses, the feedback mustn’t be confusing.

Comments on the task of offshore teammates should be specific and actionable rather than general. It should be specific and must define a course of action.

Such two-way input built on mutual respect will go a huge way toward strengthening a relationship and improving team performance. It should also be delivered on time so that the group can function on it without missing deadlines.

Conclusion